Jordi, wine merchant at Le Sourire au Pied de l’Échelle, Paris 11
“From the very beginning, I was convinced by Caaaaaaat. First of all, the way Christophe shouts the name, again and again, you immediately sense there is an idea behind it. I was never worried that, in the end, the wines would be offbeat and built on strong convictions. And when I first tasted the Caaaaaaat wines, it was obvious. Free wines, original, yet approachable, with unbeatable price-to-pleasure ratios. From day one, the wines were an instant success at Le Sourire. The label catches attention, and then we can tell the story of the wine and the people behind it. Many times, customers bought a bottle saying ‘it’s for the joke’ or ‘my friend loves cats’. Then, not long after, they came back for more, simply because they loved the wine. In the end, there is no better compliment: when it’s good, you come back for it.”
Olivier Criou, Director at Miam Miam, Lithuania
“Caaaaaaat is a collection of Vin Méthode Nature wines that reflects a wide range of regions and grape varieties. Each cuvée is crafted with precision, in outstanding estates, by talented artisans. Caaaaaaat brings them together and embodies an approach that delights my customers as much as it delights me.”
Rachel Gay, France's Best Young Wine Merchant
“I remember the first time a Caaaaaaat landed in my glass. I said, word for word, ‘Whoaaaaa, I’m going to drink gallons of this stuff! Show me the label! Oh my gosh!’
It was Atomic Caaaaaaat, and I fell in love with the project. Then I met the creator, and it was love at first sight all over again.
Having a Caaaaaaat in your glass guarantees a good time, a great drink, and the chance to hunt for Easter eggs all over the label,all thoughtfully designed and crafted by a fantastic person who deserves to be in the spotlight!
Drink Caaaaaaat!”
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